Steven Kirby
Writing and Rhetoric
9/30/10
Rhetorical Defense (Ping Center)
“The Ping Center is one of the largest recreational facilities in the country. Covering 168,000 square feet on three floors, Ping houses a 36 foot tall double sided climbing wall…” These were the first words on the Charles J. Ping Center’s informational webpage located within the schools website (www.ohio.edu/recreation/ping). That was all it took for me to decide that the Ping Center was going to be a great spot to choose for my campus history project. With all the amazing features of Ping combining with my brochure and common interest in athletics I was able to easily connect with my audience.
When I chose The Ping Center, I was trying to reach an audience much like myself. I was looking for people who enjoy exercise and live active lifestyles. At the same time I was also trying to appeal to those students who don’t enjoy exercising, but are more aware or interested in the bigger events unfolding around the world(I.E; The Gulf Spill, Afghanistan, Global Warming, etc.) And That’s why I devoted a large portion of my information to Ping’s energy saving elliptical machines. I figured that if students heard this they would be considerably more likely to check out Ping because let’s face it, the idea of giving back while improving your own wellbeing at the same time is pretty attractive not just to Ohio University students but to just about everybody.
The whole idea behind the brochure was to inform my fellow students about the Ping center and to show them that Ping has something for everybody. For me at least, the brochure really stuck out as a great way to do this. My first choice was to make a video, but I wasn’t too familiar with my laptop’s video making programs. So I considered that to be too big of a risk to pursue. As it turned out, the brochure got my point across, and met my general needs for what I wanted to display to the readers while keeping them interested. So, the end result was definitely one I am satisfied with.
There was just so much information on the Ping Center that fitting all of it into my brochure was out of the question. So, I had to make some adjustments, and figure out which pieces of information needed to be in the promotional assignment, which pieces I wanted to be in, and which pieces could be left out without question. When deciding what information I was going to end up using there were a few different procedures I followed to narrow my information pool down. The most obvious way I did this was by setting aside the more important “needs” of my paper and implicating them first. Like the rock wall, and the already mentioned elliptical machines. After those bits of information were dealt with I was able to move on to what I “wanted” in the paper. Some of these included the brief bio on Charles J. Ping and the popularity/ease of use Ping offers. Naturally, I couldn’t use all of my gathered info. So there were some pieces of information that had to be left out even if they were important to the Ping Center. For example, I wanted to talk about how Ping is a huge student employer, and helps put many students into leadership positions that help them after college in the job market. The director, Hafedh Benhadj, is another example. I wanted to go more in depth on his contributions to the center, but I was only able to brush on him in the finished copy.
The bridge between my audience and I was a major concern of mine. Although, once I decided to do this assignment on the Ping Center I found that I could easily connect with my audience, I could do this through the brochure, and my own interest in the numerous activities at Ping. This only made the process of informing my classmates go that much smoother and ultimately more effective.
